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Check-in
17Jul2025Select date
Check-out
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Rooms and Guests2 Guests, 1 Room
Key details

About the Hotel

Piazza Santa Maria Novella 7, Florence, Italy, 50123

Rooms & Suites

The Place Firenze offers 20 rooms spread over four floors, wrapping around a courtyard with Moroccan lamps. Rooms feature blond oak floors, four-poster beds with wool drapes, and antique fireplaces. The Duplex Junior Suite includes a living area with a white sofa-bed, a walk-in closet, and views of Santa Maria Novella Square. The Panoramic Loft has two levels, with a living room on the lower floor and a bedroom with a walk-in shower upstairs. All rooms include LED satellite TVs, free Wi-Fi, and a complimentary minibar.

Dining & Drinks

Breakfast is served à la carte or in-room, with options like French toast, pancakes with maple syrup, and eggs made to order. The all-day menu includes tuna tartare, pasta dishes, and grilled octopus with avocado cream. The Champagne Bar serves Florentine roast coffee, Tuscan cookies, and signature cocktails. The Terrace overlooks Santa Maria Novella Church and offers organic Tuscan specialties for lunch, dinner, or aperitifs.

Leisure & Activities

Guests can visit museums with dressing-up experiences, take a Land Rover Defender safari on a nearby farm, or join pizza-making and painting lessons. The TV Room has a large flat-screen and oversized sofas. The rooftop terrace provides panoramic views of Florence. The Lounge features an open fireplace and wingback chairs for evening drinks.

Location & Transport

The hotel is a 10-minute walk from Santa Maria Novella Station and 10 km from Peretola Airport. It overlooks Santa Maria Novella Square and is near Via Tournabuoni's designer boutiques. Key landmarks include the Cathedral of Santa Maria del Fiore (0.5 km), Pitti Palace (1 km), and Basilica of Santa Croce (1.5 km).

Services & Amenities

The hotel provides antibacterial hand sanitizers by Dr. Vranjes in public areas. Bathrooms include custom-made amber-scented toiletries. Guests have free access to Florence Fitness. Private events can be hosted in the Lounge or Terrace. Room service, LED satellite TVs, and complimentary minibars are standard. The concierge arranges museum visits and farm safaris.

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Choose the Room

From cozy doubles to spacious family suites – all with flexible options, breakfast, and exclusive deals.
Deluxe Double Room
Max:
2 persons
345 sq. feet 
Bed options:
1 King-size bed
Shower
Heating
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Santa Maria Novella Master Suite
Max:
2 persons
540 sq. feet 
Bed options:
1 King-size bed
City view
Shower
Coffee machine
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Junior Suite
Max:
2 persons
435 sq. feet 
Bed options:
1 Double bed
City view
Shower
Heating
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Getting around

All Transportation Options at a Glance

City Centre
Florence700 ft
Airports
Peretola (FLR) 4.2 mi
Galileo Galilei (PSA) 50.2 mi
Train
Florence Santa Maria Novella Railway Station1700 ft
Bus
Bus stop400 ft

Amenities

Thoughtfully designed amenities for a comfortable & memorable stay

General

  • No smoking on site
  • Wi-Fi
  • Parking
  • Safe deposit box
  • 24-hour reception
  • VIP check-in/ -out
  • No pets allowed
  • Security
  • Luggage storage
  • Lift
  • Smoke detectors
  • Fire extinguishers

Services

  • Valet parking
  • Room service
  • Housekeeping
  • Laundry
  • Dry cleaning
  • Welcome drink

Dining

  • In-room breakfast
  • Restaurant
  • Snack bar
  • Bar/ Lounge area

Business

  • Fax/Photocopying

Children

  • Cots
  • Babysitting/Child services
  • Baby pushchair

Spa & Leisure

  • Leisure/ TV room

Room features

  • Air conditioning
  • Heating
  • Mini-bar
  • Soundproofed rooms
  • Sitting area
  • Terrace
  • Garden furniture
  • Ironing facilities

Bathroom

  • Free toiletries

Media

  • Flat-screen TV
  • AM/FM alarm clock

Room decor

  • Carpeted floor
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Location

Piazza Santa Maria Novella 7, Florence, Italy, 50123
Map view
Piazza Santa Maria Novella 7, Florence, Italy, 50123
Nearby
Landmark
Campanile di Giotto
1900 ft
Church
Basilica of Santa Maria Novella
400 ft
Museum
Strozzi Palace
1100 ft
Museum
Museum of Opera of Saint Maria of Fiore
2000 ft
Church
Battistero di San Giovanni
1700 ft
Square
Piazza della Repubblica
1600 ft
Church
Ognissanti Church
1700 ft
Museum
Medici Chapel
1600 ft
Restaurants
Restaurante Il Latini
700 ft
Via Dei Palchetti 6/r
Ristorante Buca Mario
400 ft
16r Piazza degli Ottaviani
JK Place Firenze
0 ft
Piazza di Santa Maria Novella 7
La Spada
300 ft
Via della Spada 62R A Due Passi Da P. Zza S. Maria Novella
Trattoria al Trebbio
400 ft
Via delle Belle Donne 49r
Cicalone
400 ft
Via Delle Belle Donne 43 R
Mattacena
400 ft
Via del Moro 87r
I'Tuscani 2
600 ft
Via de Federighi
Braceria Bisteccheria Ristorante Santa Maria Novella
500 ft
Via della Scala
Il Grillo
500 ft
Piazza di Santa Maria Novella 32r
La Martinicca
400 ft
Via del Sole 27/R

Guest Ratings & Reviews

Real Guest Experiences & Ratings
Guest reviews
5.0/10
based on 17 reviews
9.4
9.4/10 based on 87 reviews
Jason
United States, September  2023
8.2/10

I had a mixed experience at the hotel. The rooms were very clean and the bed was comfortable, but the smell of garlic and pizza was a bit overwhelming. The access to the in yard between the two buildings was small but convenient.

Rooms
7.0
The rooms reeked of garlic and pizza but were very clean with a comfortable bed. They were a little small and had access to the in yard between 2 buildings.
Service
9.0
The staff, especially those in charge of breakfast, were very attentive, kind, and helpful. They were in a class of their own, always making you feel special and going above and beyond.
Location
8.0
The location of the hotel is wonderful, right on the Santa Maria Novella Square. It's within walking distance to all the important sights and restaurants, making it very convenient for exploring Florence.
Dining
9.0
The dining experience was excellent with delicious options and a nice buffet setup. I particularly enjoyed the creative salads.
Facilities
8.0
The hotel had great dining facilities and amenities. The staff was very accommodating and the atmosphere was pleasant.
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Check-in
17Jul2025Select date
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Rooms and Guests2 Guests, 1 Room